Cinderellas reign in Final Four ratings

[unable to retrieve full-text content]Research shows that Cinderella teams boost Final Four ratings by 35 percent - 3 million more homes in a semifinal and 4.5 million in a title game.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/nL9IwEp8AAc/130725125445.htm

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