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Thursday, March 7, 2013

Nokia's #2InstaWithLove Windows Phone 8 app mocks Instagram while pleading for its presence

Nokia's throwing shade the best way it can. Its latest Windows Phone 8 app, #2InstaWithLove, is a demented valentine of sorts. It's Nokia's backhanded loveslap to Instagram; the app equivalent of a beautifully wrapped box with an impaled pig's heart inside. Created in response to the lack of Instagram's presence in the Windows Store, Nokia's offering Lumia owners a photo filtering application of its own, one that'll let "you have your voice heard," presumably, in an attempt to hasten the app's arrival on Microsoft's platform. But rather than outright ape Instagram's popular filtered options, Nokia's app offers just one filter: a "classic Polaroid" look emblazoned with the hashtag #2InstaWithLove. There's really no need to read between the lines, because as social media middle fingers go, this one's incredibly transparent. Your move, Instagram.

Filed under: Cellphones, Software, Mobile, Microsoft, Nokia

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Source: Windows Phone Store

Source: http://www.engadget.com/2013/03/06/nokia-2instawithlove-windows-phone-8-app-mocks-instagram/

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Wednesday, March 6, 2013

The brand building dilemma of multiple products ? Small Business ...

We want Clear Books to be known as brilliant cloud accounting software. So what happens to your brand when you launch a new product such as payroll software? Can a brand be two things?

This is a tricky decision to make because it requires a lot of effort to build a brand. You need to get it right from the beginning.

You could take a similar approach to Zoho and have Zoho invoices, Zoho CRM, Zoho mail etc ? but then what does Zoho stand for? It is no longer good at just one thing. The advantage however, is that you only need to promote one brand, Zoho.

This approach seems to work well when you can get leverage from the name of an already established brand. Google is a good example, with Google Docs, Google Adwords and Google Analytics. Each is a leading brand in it?s own field.

We took the approach of developing completely new brands for our products. Our accounting software is called Clear Books and our payroll software is called Open Payroll. Each brand has a clear purpose but the downside is it takes double the work to maintain.

You need to consider different websites for each brand, marketing materials, logo, email addresses and social media accounts.

If you sell multiple products or services, what decision did you make on branding?

Source: http://www.clearbooksltd.com/2013/03/05/the-brand-building-dilemma-of-multiple-products-3/

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Tuesday, March 5, 2013

GOWEX turns on free WiFi network in New York City, curbs coffee-shop hopping

The Big Apple already has a candy coating of free WiFi, between permanent providers, transient offers, and the million coffee shops (et al) with a router inside. If there were any dead zones left in the city, GOWEX probably has them covered, with its 1,953 free WiFi hotspots now live throughout Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Repeat: this isn't a plan, the network is up and running right now. Each connection gets 1Mb of bandwidth, and you can jump on access points with GOWEX's app (also free) for iOS and Android, which also hosts content like a hotspot map and other city-specific info not related to WiFi. The company has other major cities in the US on its to-do list, and expects to bring free internets to two additional locales during 2013. Not that it matters to users, but GOWEX ain't doing this for fun -- it'll be profiting from advertising, its "Smart City services," and charging carriers for lightening traffic on their data networks. Who needs a data plan, anyway? It'll soon be impossible to find anywhere in NYC without a free WiFi hotspot, or seven.

Filed under: Wireless, Internet

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Source: GOMEX