RIM prepping Super Bowl ad to introduce BlackBerry 10 to the world

Get yo' popcorn ready. When your company is announcing the latest and greatest mobile OS, why not seize the opportunity to scrape up a few million bucks to make sure the entire world gets a proper introduction? Research in Motion will be forking out for a Super Bowl spot (which averages $3.8 million this year), as part of an effort to get the word out about BlackBerry 10. Let's just hope it's not shown the exact moment 40 million people head to the fridge. A little presser can be found past the break.

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January 25, 2013 - Today Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII.

This confirmation kicks-off a week of worldwide launch activity for RIM's BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.

"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, Chief Marketing Officer, Research In Motion. "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

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The Alternates #1: Define Good

We're not the first Superheroes, nor are we the first adolescent heroes. We're just experimenting with 'justice.'

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Forum for completely Out of Character (OOC) discussion, based around whatever is happening In Character (IC). Discuss plans, storylines, and events; Recruit for your roleplaying game, or find a GM for your playergroup.

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Reckon I'm gonna try for the Beef. Probably won't have his profile finished for the next couple hours, though, so I just know somebody's gonna come along and snag him while I'm gone.

Formerly The Painkiller.

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Welp, guess I'll try to make a sheet for mr. Captain.

Obviously you don't do reservations, just hope you'll keep in mind I'll be writing a sheet. (:P)

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Aw yeah. The bros are here first.

Hey, don't worry. I'll take every sheet into consideration. I'll give them a full read, and voice any complaints I have.

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Scratch that, we just got our first female audition sheet.

JayZeroSnake

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Effective Writing guidelines from Scott Meyers | SRT Solutions

By: Bill Wagner

I try not to write posts that are simply links to other posts, but I had to make an exception for this.? I was quite happy to see Scott Meyer?s post on writing an effective effective book earlier this week. I received an earlier version of this advice almost a decade ago when I first worked on the proposal and outline for Effective C#. That advice, and all of Scott?s additional advice and counsel made all the books I?ve written for the Effective series better. His guidance and advice are a key reason why the Effective Series books are so successful, and so well-received. The the authors in the series receive this advice, and receive constant feedback on the content, the form, the advice, and the style that goes into an Effective book.

The advice I got from Scott helped in many areas beyond writing that book. It has helped me become better at writing in general. I?m also better at explaining difficult concepts when I?m speaking to developers, or in meetings with other technical leaders. I remember several review comments from Scott on my first manuscript that started, ?I don?t know C# very well, but this doesn?t make sense to me. Will your readers understand this?? It made me rework several explanations for greater clarity, and to be more complete.

If you?re thinking of writing a book, you must read this post. It contains many nuggets of information that will help you reach your audience. You?ll explain your points more clearly, and you?ll justify your arguments much better. Your writing will actually accomplish its purpose.

Even if you don?t plan to write a book, you should read this advice. If you work in technology, and you ever explain difficult concepts to coworkers, managers, customers, or others, this information is very useful. You?ll be more effective at work, and your advice and counsel will be taken more often.

If you?ve enjoyed the books I?ve written for the Effective Series, this post gives you a glimpse at Scott?s advice to make those books as useful as they?ve been. It?s invaluable advice. Read it. It will help you as much as it helped me.

Source: http://www.srtsolutions.com/effective-writing-guidelines-from-scott-meyers

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Hospitals crack down on workers refusing flu shots

CHICAGO (AP) ? Patients can refuse a flu shot. Should doctors and nurses have that right, too? That is the thorny question surfacing as U.S. hospitals increasingly crack down on employees who won't get flu shots, with some workers losing their jobs over their refusal.

"Where does it say that I am no longer a patient if I'm a nurse," wondered Carrie Calhoun, a longtime critical care nurse in suburban Chicago who was fired last month after she refused a flu shot.

Hospitals' get-tougher measures coincide with an earlier-than-usual flu season hitting harder than in recent mild seasons. Flu is widespread in most states, and at least 20 children have died.

Most doctors and nurses do get flu shots. But in the past two months, at least 15 nurses and other hospital staffers in four states have been fired for refusing, and several others have resigned, according to affected workers, hospital authorities and published reports.

In Rhode Island, one of three states with tough penalties behind a mandatory vaccine policy for health care workers, more than 1,000 workers recently signed a petition opposing the policy, according to a labor union that has filed suit to end the regulation.

Why would people whose job is to protect sick patients refuse a flu shot? The reasons vary: allergies to flu vaccine, which are rare; religious objections; and skepticism about whether vaccinating health workers will prevent flu in patients.

Dr. Carolyn Bridges, associate director for adult immunization at the federal Centers for Disease Control and Prevention, says the strongest evidence is from studies in nursing homes, linking flu vaccination among health care workers with fewer patient deaths from all causes.

"We would all like to see stronger data," she said. But other evidence shows flu vaccination "significantly decreases" flu cases, she said. "It should work the same in a health care worker versus somebody out in the community."

Cancer nurse Joyce Gingerich is among the skeptics and says her decision to avoid the shot is mostly "a personal thing." She's among seven employees at IU Health Goshen Hospital in northern Indiana who were recently fired for refusing flu shots. Gingerich said she gets other vaccinations but thinks it should be a choice. She opposes "the injustice of being forced to put something in my body."

Medical ethicist Art Caplan says health care workers' ethical obligation to protect patients trumps their individual rights.

"If you don't want to do it, you shouldn't work in that environment," said Caplan, medical ethics chief at New York University's Langone Medical Center. "Patients should demand that their health care provider gets flu shots ? and they should ask them."

For some people, flu causes only mild symptoms. But it can also lead to pneumonia, and there are thousands of hospitalizations and deaths each year. The number of deaths has varied in recent decades from about 3,000 to 49,000.

A survey by CDC researchers found that in 2011, more than 400 U.S. hospitals required flu vaccinations for their employees and 29 hospitals fired unvaccinated employees.

At Calhoun's hospital, Alexian Brothers Medical Center in Elk Grove Village, Ill., unvaccinated workers granted exemptions must wear masks and tell patients, "I'm wearing the mask for your safety," Calhoun says. She says that's discriminatory and may make patients want to avoid "the dirty nurse" with the mask.

The hospital justified its vaccination policy in an email, citing the CDC's warning that this year's flu outbreak was "expected to be among the worst in a decade" and noted that Illinois has already been hit especially hard. The mandatory vaccine policy "is consistent with our health system's mission to provide the safest environment possible."

The government recommends flu shots for nearly everyone, starting at age 6 months. Vaccination rates among the general public are generally lower than among health care workers.

According to the most recent federal data, about 63 percent of U.S. health care workers had flu shots as of November. That's up from previous years, but the government wants 90 percent coverage of health care workers by 2020.

The highest rate, about 88 percent, was among pharmacists, followed by doctors at 84 percent, and nurses, 82 percent. Fewer than half of nursing assistants and aides are vaccinated, Bridges said.

Some hospitals have achieved 90 percent but many fall short. A government health advisory panel has urged those below 90 percent to consider a mandatory program.

Also, the accreditation body over hospitals requires them to offer flu vaccines to workers, and those failing to do that and improve vaccination rates could lose accreditation.

Starting this year, the government's Centers for Medicare & Medicaid Services is requiring hospitals to report employees' flu vaccination rates as a means to boost the rates, the CDC's Bridges said. Eventually the data will be posted on the agency's "Hospital Compare" website.

Several leading doctor groups support mandatory flu shots for workers. And the American Medical Association in November endorsed mandatory shots for those with direct patient contact in nursing homes; elderly patients are particularly vulnerable to flu-related complications. The American Nurses Association supports mandates if they're adopted at the state level and affect all hospitals, but also says exceptions should be allowed for medical or religious reasons.

Mandates for vaccinating health care workers against other diseases, including measles, mumps and hepatitis, are widely accepted. But some workers have less faith that flu shots work ? partly because there are several types of flu virus that often differ each season and manufacturers must reformulate vaccines to try and match the circulating strains.

While not 100 percent effective, this year's vaccine is a good match, the CDC's Bridges said.

Several states have laws or regulations requiring flu vaccination for health care workers but only three ? Arkansas, Maine and Rhode Island ? spell out penalties for those who refuse, according to Alexandra Stewart, a George Washington University expert in immunization policikfriedenes and co-author of a study appearing this month in the journal Vaccine.

Rhode Island's regulation, enacted in December, may be the toughest and is being challenged in court by a health workers union. The rule allows exemptions for religious or medical reasons, but requires unvaccinated workers in contact with patients to wear face masks during flu season. Employees who refuse the masks can be fined $100 and may face a complaint or reprimand for unprofessional conduct that could result in losing their professional license.

Some Rhode Island hospitals post signs announcing that workers wearing masks have not received flu shots. Opponents say the masks violate their health privacy.

"We really strongly support the goal of increasing vaccination rates among health care workers and among the population as a whole," but it should be voluntary, said SEIU Healthcare Employees Union spokesman Chas Walker.

Supporters of health care worker mandates note that to protect public health, courts have endorsed forced vaccination laws affecting the general population during disease outbreaks, and have upheld vaccination requirements for schoolchildren.

Cases involving flu vaccine mandates for health workers have had less success. A 2009 New York state regulation mandating health care worker vaccinations for swine flu and seasonal flu was challenged in court but was later rescinded because of a vaccine shortage. And labor unions have challenged individual hospital mandates enacted without collective bargaining; an appeals court upheld that argument in 2007 in a widely cited case involving Virginia Mason Hospital in Seattle.

Calhoun, the Illinois nurse, says she is unsure of her options.

"Most of the hospitals in my area are all implementing these policies," she said. "This conflict could end the career I have dedicated myself to."

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Online:

R.I. union lawsuit against mandatory vaccines: http://www.seiu1199ne.org/files/2013/01/FluLawsuitRI.pdf

CDC: http://www.cdc.gov

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AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner

Source: http://news.yahoo.com/hospitals-crack-down-workers-refusing-flu-shots-180315298.html

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Boise's Association for India Development holds vigil for gang rape victim

The local organization that raises money and advocates for the welfare of people living in India, holds a vigil Saturday to remember the victim of a gang rape and murder that took place in Delhi, India in December.

The vigil is at 5:30 p.m. at the Columbia Village Apartments Club house, 2500 E. Cedar Ln., Boise. The public is welcome to attend.

The local group issued this statement: "By now you must have heard about the gang rape incident which happened on December 16, 2012 in Delhi. This dastardly act has shocked the people all over the world and one only hopes brings a sea change on how women have been treated in our society and routinely devalued. To show our solidarity to the family of the victim and against violence on women everywhere we are holding a candle light vigil. Please note the date, time, and place below and express your support by attending this event."

The young woman who was raped was a student. She died from her injuries some two weeks after the attack. Several men have been charged in the attack. It has inspired protests and demonstrations in India and countries around the world.

Source: http://feedproxy.google.com/~r/IdahostatesmancomNewsUpdates/~3/VU0lNZGMxaE/boises-association-for-india-development.html

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