If you want to distribute your marketing message all across the internet, one of the best ways to do it is with podcasting. Podcasting is a great internet marketing strategy that has a "social marketing" feel to it. The basic premise of a podcast is that you can create an MP3 file, upload it to the podcast directories, wait for someone to come across your podcast, have them listen to it, and then drive these people back to your website or blog.
That's it. It's that easy. Now the "uneasy" part of it is getting the podcast created. You can either have one of those "text-to-speech" robots do it for you. You can do an interview with someone. Or you can simply record the podcast all by yourself (which is very common - nothing wrong with this).
No matter what option you choose, you should know that the resulting podcast can help to improve your sales and profits in a short period of time. You can get alot of traffic using podcasts. If you want to use it inside of your internet business today, you will want to put this marketing strategy on overdrive.
Make it a point to include it into your weekly marketing campaign. You want to go hard with your marketing efforts, and make podcasting an integral part of getting new content out there in the form of an MP3. People can download your podcast immediately and start listening to all of your advice and information simply and easily.
I like podcasts because they're similar to the concept of video marketing. With alot of video sites, the only self promotion that you can give yourself in your videos is the use of displaying your URL in the video yourself. Typically the URL is at the bottom of the video, and it isn't clickable.
This means that your viewers will have to type in your website address in their web browser, instead of just clicking directly to it. But if you want to get more clicks, make more videos. Similarly, podcasting is the same way. The way people know about your website is when you mention it in your podcast.
And sometimes, you have to spell it out for your listeners so that they type in the right address for your website. This is especially true if you have a long URL. People will have a hard time remembering a long URL.
If you're new to podcasting, you will want to make sure that you spread the message clearly to your prospects all across the internet. Make sure you go to Feedburner to get an easy RSS feed that website publishers can use to put your content onto their website. This will only mean more traffic, subscribers, and sales for your business.
Take these podcasting tips and use them to take your internet business to the next level. By the time that you do, you'll have a good chance of getting more of what you want out of your business, in a short period of time.
Good luck with using these tips to earn more money with podcasting today.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com
Source: http://www.ideamarketers.com/?articleid=3094854
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